Archive for the ‘ socialmedia ’ Category

Aljazeera’s Social Media Shame

Aljazeera only consolidated its association with Islamist movements following its firing of Shlomo Pfeffer

‘It is a sad day for media in general, and for social media in particular’. Judging by the number of retweets, this would easily classify as the most popular among the Israeli Twittersphere in the wake of Aljazeera TV’s disengagement of Shlomo Pfeffer from his responsibilities as its Senior Correspondent in Israel and the Palestinian territories. This controversial move from the Arab world’s prime mouthpiece in the west comes after an equally controversial tweet from Pfeffer, where he expressed his sorrow over the permanent vegetative state of ex-prime minister Ariel Sharon on its 4th anniversary. Continue reading


Taking Pride

Photo courtesy of

Lebanon’s march for secularism on April 25th was special and significant in many ways. To begin with, it was the country’s first ever event of this sort, and even though the numbers of attendees was less than the 7,656 who have RSVP’ed with a nod on Facebook, the few thousands who were there said a lot about the aspirations of a generation. Continue reading

Exotica And The New Paradigm

March 8th, 2010 was a special day for both the advertising industry and social media users in Lebanon. Were it not for the sake of avoiding hype, I would have gone as far as calling it ‘historic’, for that day marked a new era of relationships between local brands and their audiences.

On March 8th, 2010, billboards carrying Exotica’s Mother’s Day campaign changed faces, not in response to the whims of disgruntled traditional media, nor to the disagreement of a sell-you-conservatism politician, but in response to the honest, candid, and real time feedback from social communities (namely Twitter) and the Lebanese blogosphere.

A Personal ‘Brand’?

With the emergence of social media, the ChatBox era discourse on the ‘online persona’ evolved into a discourse on the ‘personal brand’. The issue was not about projecting a set of transient characteristics anymore, or an online ‘temperament’ that could very easily change with every login. It was about constructing and maintaining a single, stable and consistent online identity. Continue reading